A rebrand with banking standards.
As a neobank NURI had high demands on security, design and usability - and a schedule that allowed no delay.
Case study - rebrand under time pressure
Bitwala becomes NURI - and everything must be new.
A neobank renames itself: new brand, new website, hard deadline. DUNA took over the web rebrand on short notice and stayed on beyond the MVP.
NURI (neobank)
1 brandcomplete web rebrand from Bitwala to NURI - shipped live within a tight window.
An intensive phase with clear focus.
Short-notice start, tight sprints, daily alignment: the MVP by the deadline first, continuous expansion after - calculators, product sliders and campaign pages included.
“We had to pull off a rebrand from Bitwala to NURI on short notice. Everything had to be new - including the website. DUNA took the job on very short notice and supported us well beyond the MVP.”
Pascale Bastian, NURI GmbH
