Out-of-home advertising with many moving parts.
Echo Poster sells out-of-home campaigns backed by physical inventory, teams and tight schedules. Sales and operations previously lived in separate tools.
Case study - sales & warehouse ERP
From quote to delivery: one system.
For Echo Poster we connected sales and operations in one ERP: presentations, quotes, digital signatures, campaigns and warehouse.
echoposter.com Live Site
5 in 1Presentation, quote, signature, campaign and warehouse - silos before, one ERP today.
The chain broke between deal and delivery.
Quotes were built by hand, signatures chased by email, the warehouse tracked separately. Every handover cost time - and nobody saw the whole picture at a glance.
The solution
Quotes straight from the CRM
A guided workflow uses approved CRM data to create presentations and quotes. Product and pricing information stays synchronised, while variants and signing remain part of one end-to-end process.
Digital signature, cleanly documented
Customers sign digitally. Approved quotes then move into campaign planning through a controlled process.
Warehouse with barcodes and a scan station
Issue, return and stock are recorded digitally. A traceable movement history keeps the team aligned on current inventory.
AI in the right places
AI supports selected low-risk tasks such as translation and research. Domain decisions and approvals remain with the team.
The result
Product and pricing information is updated regularly from the CRM.
Sales, campaigns and warehouse work together in one admin.
The ERP supports daily sales and operational workflows.
